Blue Link - Bluetooth Marketing

 

Blue Link Bluetooth Marketing

How Bluetooth Marketing works

Proximity hotspots are constantly sending marketing content via Bluetooth to your customers mobile phones.  The only requirement is a Bluetooth-enabled mobile phone of the Customer.

Communication goes through 3 quick steps

Phase 1Phase 1, Device detection: Blue Link scans for Bluetooth-enabled device located in a range up to 30/100 meters (100/330 feet) depending on the hotspot and mobile phone type - read more about Bluetooth range

Phase 2Phase 2, Permission request: Blue Link sends a request for permission to send files to every device (it looks like: Do you want to connect with your-name-here?)

Phase 3Phase 3, Content upload: once user grants permission, Blue Link sends files (thanks to multithreaded software architecture and multiple bluetooth radios installed, sending files to one Customer will not stop detection of new Customers walking by the Blue Link hotspot)

Content schedule

You may define your own schedule (daily, weekly, monthly) of sending content files!

Content/phone model recognition

It is crucial to send content supported by specific models of mobile phones. Blue Link recognizes phone models and send the appropriate content.

E.g. different resolutions for images, movies to match target screen resolutions.

Remote control

Thanks to our web-based management of Bluetooth campaigns, we are able to control Blue Link hotspots remotely. The key functionalities provide:

  • Hotspot monitoring (are all bluetooth hotspots working?)
  • Instant content change (quick changes/corrections to content sent to customers)
  • Instant schedule change
  • Instant access to statistics

Blue Link can be monitored via:

  • WiFi (wireless local network): if available (e.g. Shopping Centers)
  • GPRS/EDGE (internet via GSM network): is used in case WiFi is not available.

bluBase screens

Stats

Blue Link generates following stats:

  • Number of established connections (by hour, day, week, etc.)
  • Number and size of content sent (by hour, day, week, etc.)
  • Content uploading time (by hour, day, week, etc.; average, shortest, longest)
  • Recognized mobile phone models (by hour, day, week, etc.)